Google Releases An Overview Of Its “Year In Search” For 2022.
The 2022 “Year in Search” report, which Google has just released, gives a quick overview of the major interests and trends that occurred during the year based on Google Search activity. And it undoubtedly offers a brief hit of nostalgia for the present.
Using Google:
Wordle was the most popular search worldwide since guessing five-letter words every day had become commonplace. As a result of “Top Gun: Maverick,” we also witnessed pop culture continue to make its mark as we looked up “how to become a fighter pilot” and “how to learn new languages,” notably Minion, High Valyrian, and Klingon. The majority of us also found it difficult to shake the tunes from popular TV shows, with Ali Sethi’s “Pasoori” emerging as the most popular Hum to Search song globally.
Based on Google Trends data, Google’s Year in Search mini-site offers a comprehensive summary of the top search terms by topic category, with each word expandable to the top 10. You can also tap through on any trend to obtain more information.
Top Trends Of The Year 2022
- And the top ‘recipes’.
- Apparently, individuals too have trouble pronouncing ‘puzzle’?
- As was already mentioned, Wordle was the most popular search phrase, followed by a number of hot news subjects.
- I’m not sure precisely how Google distinguishes between people and general trends, but it’s interesting to note that the top “People” searches don’t all contain the same names.
As already mentioned, it’s a fascinating recap of the past year that also offers a wealth of knowledge for market research and identifying the subjects that pique attention, which might assist direct your promotional tactics for 2023. Additionally, you can filter the postings by region to get more granular, regional insights. And thanks to Google’s new Local Hub component, you can now focus in on more precise patterns for US states.
The Local Hub offers a summary of the most popular trends and searches in each region, and a map lets you browse local trends across the US. It’s a useful overview of the year, and you can add to it with Google Trends’ more specialised, industry- and niche-specific insights to give your planning even more context.
What are the main interests in your area of expertise? What are the most popular search terms users use to locate your website? Search for them in Trends, make a note of the specifics, and you may also create your own, unique industry trends list for the year based on Google Search.
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